Page 2 - Hugo_Boss_2022

HUGO BOSS is a global leader in the upper premium
apparel market. With some 14,700 employees around
the world, the German Group develops and sells
high-quality fashions and accessories for women and
men under its BOSS and HUGO brands. Its products
range from classic contemporary apparel, elegant
evening fashions and casualwear through to shoes,
leather accessories and licensed products including
fragrances, eyewear, watches, children’s fashion,
home textiles and writing instruments.
The repositioning of the brands is accompanied by
numerous events and campaigns. The Company also
sponsors premium sports such as golf, sailing,
motorsports and soccer to convey brand values such as
success, precision, innovation and sustainability.
Sponsorship of cultural events is a further key area of
the Group’s brand communications, with the Group
seeking to create common ground between art and
fashion with respect to design, aesthetics and creativity.
The HUGO BOSS writing instrument line was launched
in 2015 and has quickly become a force to be reckoned
with on the premium writing market. Approaching this
segment with a fashion house point of view,
the HUGO BOSS line offers perfectly crafted and
performant products, while focusing innovative designs.
The line offers pens on diverse creative segments; from
classical items to pens that are directly inspired by the
HUGO BOSS fashion line. A selection of the pieces also
find their design roots in architectural structures.
The writing line is completed with a full range of
matching writing accessories, such as notebooks,
folders and pen pouches, as well as electronical items
such as powerbanks. Today, the HUGO BOSS writing
instruments are available in over 100 countries across
over 2000 point of sales.